Key Project Features
- Non-Profit / Low Budget
- Complete Identity Creation
- Separate logos for JustPay NGO and CASH service
- Style Tile
JustPay is a charity service with a simple premise: They make donations on your behalf, to the charity of your choice, using change generated from online purchases. Starting from zero, the goal was to create an identity that conveyed trust, reliability, compassion, and commitment. The scales of justice were used as a basic element, not only to reflect the desired identity but also to reflect the name of the company itself - JustPay. The blue and green tints reflect feelings of trust, stability, while the black represents the empowerment that JustPay philanthropes are endowed with.