• Style Tile
  • Finalized Logo Justpay sRGB 22JUN15_Page_01
  • Finalized Logo Justpay sRGB 22JUN15_Page_02
  • Finalized Logo Justpay sRGB 22JUN15_Page_03
  • Finalized Logo Justpay sRGB 22JUN15_Page_04
  • Finalized Logo Justpay sRGB 22JUN15_Page_05
  • Finalized Logo Justpay sRGB 22JUN15_Page_06
  • Finalized Logo Justpay sRGB 22JUN15_Page_07
  • Finalized Logo Justpay sRGB 22JUN15_Page_08
  • Finalized Logo Justpay sRGB 22JUN15_Page_09
  • Finalized Logo Justpay sRGB 22JUN15_Page_10
  • Finalized Logo Justpay sRGB 22JUN15_Page_11
  • Finalized Logo Justpay sRGB 22JUN15_Page_12

 

Key Project Features

  • Non-Profit / Low Budget
  • Complete Identity Creation
  • Separate logos for JustPay NGO and CASH service
  • Style Tile

Project Links

JustPay.cash website

Project Overview

JustPay is a charity service with a simple premise: They make donations on your behalf, to the charity of your choice, using change generated from online purchases. Starting from zero, the goal was to create an identity that conveyed trust, reliability, compassion, and commitment.  The scales of justice were used as a basic element, not only to reflect the desired identity but also to reflect the name of the company itself - JustPay. The blue and green tints reflect feelings of trust, stability, while the black represents the empowerment that JustPay philanthropes are endowed with.