• boxer-brand_Boxer Black
  • boxer-brand_Boxer Blue 1
  • boxer-brand_Boxer Blue 2
  • boxer-brand_Boxer Orange 1
  • boxer-brand_Boxer Orange 2
  • boxer-brand_Boxer White
  •  

  • boxer-brand_Boxer B&W Apparel

Key Project Features

  • Brand and Identity Exploration
  • Sportswear
  • Trendy

Inspiration

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My two girls, Jupiter and Juno...

Project Overview

Boxer is a sportswear brand I created one afternoon. I wanted to make a brand styling that could compete with the likes of Hollister, Abercrombie, American Eagle, etc.

Boxer is not a mall brand, though. Rather, it's a boutique MMA/cross-training brand. Were it to one-day go to manufacturing, the materials would be durable and quality would be high: Anti-microbial hemp fabrics, double-stitched seams, embroidered patches instead of cheap iron-on, etc.