Key Project Features
- Brand and Identity Exploration
My two girls, Jupiter and Juno...
Boxer is a sportswear brand I created one afternoon. I wanted to make a brand styling that could compete with the likes of Hollister, Abercrombie, American Eagle, etc.
Boxer is not a mall brand, though. Rather, it's a boutique MMA/cross-training brand. Were it to one-day go to manufacturing, the materials would be durable and quality would be high: Anti-microbial hemp fabrics, double-stitched seams, embroidered patches instead of cheap iron-on, etc.